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NEW QUESTION 44
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.B. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.C. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.D. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

Answer: C

Explanation:
Explanation
Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:

In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.

 

NEW QUESTION 45
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A. You can do direct response marketing to new audiences.B. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.C. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.D. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.E. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

Answer: B,C,D,E

Explanation:
Explanation
Facebook TRP Buying has the following benefits primarily:
* Incremental Target Audience Reached: Measured across 42 US campaigns, when TV and Facebook were combined, advertisers saw a 19% increase in targeted reach versus TV alone. When Millennials were the target audience, incremental reach increased to 37%.
* Efficiency: Across the same 42 campaigns, Facebook impressions were two times more likely to hit their target audience than TV impressions. This means advertisers spent less to reach their target audiences.
* Effectiveness: A study by Nielsen of seven recent campaigns showed that, compared to people who saw TV alone, people exposed to both TV and Facebook demonstrated a 3.2 percentage point increase in ad memorability, 11.5 percentage point increase in brand linkage, and a 22.7 percentage point increase in like-ability linkage.
* Measure Traditional Campaigns: With Facebook TRP buying, advertisers can measure traditional channels with online channels equally through third-party providers.
Facebook currently partnered with Nielsen Digital Ad Ratings in order to verify on-target impressions. Keep in mind that all TV marketing efforts that run in conjunction with Facebook TRP buying ads should be geared towards branding campaigns, not direct response campaigns.

 

NEW QUESTION 46
Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A. You should change the bidding to reach and frequency.B. You should change the target market to females.C. You should change the ad type to sequential messaging.D. You should change the placement to include Facebook.

Answer: A,C,D

Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

 

NEW QUESTION 47
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