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NEW QUESTION 38
What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Ads ManagerB. Fan PageC. Facebook Marketing PartnerD. Power Editor

Answer: A,B,C

Explanation:
Explanation
You can run campaigns in all of those tools:
* You can boost posts on the
* You can run ads in Ads Manager
* You are also able to run campaigns through one of Facebook marketing partners.
The Power Editor has been archived by Facebook.

 

NEW QUESTION 39
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A. Facebook Custom AudiencesB. Facebook pixel helperC. Business Manager' Pixel Data SourceD. Facebook Analytics Tools

Answer: B,C,D

 

NEW QUESTION 40
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A. Run retargeting campaigns to people who have made purchased in the past 10 days.B. You should increase attribution window to 7 days.C. Change optimization from custom conversions to value optimization.D. Delete all remarketing campaigns

Answer: B

 

NEW QUESTION 41
What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A. Measure lift in sales using partner-based ROI measurement solutions.B. Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.C. People-based multi-touch attribution reporting across all publishers, including Facebook.D. Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.

Answer: A,B,C,D

Explanation:
Explanation
Here is a list of how Facebook Measurement Partners can help:
Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

 

NEW QUESTION 42
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A. You need to create a new pixel and re-upload the product catalog.B. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.C. You should run remarketing campaigns without the Facebook pixel.D. You need to associate the client's website pixel with the product catalog in the Business Manager.E. You need to associate the client's website pixel with the product catalog in the Ad Account.

Answer: B,D

Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.

 

NEW QUESTION 43
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