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NEW QUESTION 54
An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
Answer: B,C,D
NEW QUESTION 55
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
Answer: C,D
NEW QUESTION 56
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.
Answer: B
Explanation:
Explanation
Page names cannot include:
* Terms or phrases that may be abusive or violate someone's rights.
* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
* Symbols (example: ) or unnecessary punctuation.
* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About
* section.
* Any variation of the word "Facebook."
* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're about.
* Generic geographic locations (example: New York).
Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.
NEW QUESTION 57
You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.
Answer: C
NEW QUESTION 58
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.
Answer: B
NEW QUESTION 59
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