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NEW QUESTION 31
Which statement is correct regarding tracking aliases? Choose 2 answers

A. Tracking aliases are associated with a URL in HTML as: tag="alias text".B. Tracking aliases are found in Tracking and some standard reports.C. Tracking aliases are primarily relevant when used with email conversion tracking.D. Tracking aliases can differentiate click activity in an email to the same URL.

Answer: C,D

 

NEW QUESTION 32
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?

A. Event Data from the Entry Event in Journey BuilderB. Synchronized Data Extensions with a filterC. All Subscribers, since these are synchronized in real timeD. Import from Salesforce Report in Automation Studio

Answer: B

 

NEW QUESTION 33
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "Catch and release" sending.
* The reference data extension contains 25 columns.
What method should be used?

A. Server side JavaScript a single LookupOrderedRows Function.B. AMPscript a single LookupOrderRows Function.C. Dynamic content via the Dynamic Content Wizard.D. AMPscript a single Lookup Function.

Answer: B

Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.

 

NEW QUESTION 34
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

A. Exclusion ListB. Auto-suppression ListC. Exclusion ScriptD. Suppression List

Answer: B

 

NEW QUESTION 35
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

A. Send LogsB. Scheduled ReportsC. Data viewsD. Tracking Extracts

Answer: B

 

NEW QUESTION 36
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