The demand for medicines grows due to the essentiality of the product and the concern of people with health, well-being, quality of life and aesthetics, influencing the growth of the pharmaceutical industry. The increase in life expectancy in Brazil, greater access to medicines and health treatments strengthens the sector and promotes the development of research and active principles, the improvement of processes and the launch of new products.
Faced with this challenging period for the Brazilian economy, the growth of the pharmaceutical industry stands out in the set of sectors of the Brazilian industry. The country reached the sixth position in sales of medicines in the world. According to the survey carried out by Interfarma, the Brazilian drug market earned R$ 85.35 billion in 2016. The sector generates more than 700 thousand jobs according to a survey carried out by Sindusfarma.
The pharmaceutical industry drives retail in Brazil, which has more than 66,500 pharmacies. The generics market also contributes to the growth of the sector. The sale of low-cost medicines reaches 26% of the Brazilian market. There are more than 117 generic manufacturers responsible for more than 3,800 registered drugs.
This sector has presented an important evolution in health, in the production of medicines and in the pharmaceutical market in Brazil. To perform excellent management and ensure the good performance of the industry, leadership needs to be qualified to deal with challenges that turn into opportunities for growth.
Growth of the Pharmaceutical Industry: Challenges that generate opportunities
Quality
Producing a quality drug is the main requirement for the success of the industry. Meeting Anvisa's Good Manufacturing Practices standards is essential to ensure the production of the drug with appropriate quality standards.
investments
Investments applied to the pharmaceutical industry drive and develop the market. You have to innovate to grow. The implementation of new technological resources optimizes, improves and automates processes, increases productivity and reduces costs. Decision making guides the best applications for the business.
Commercialization
Producing a good drug and being well positioned in the market increases bargaining power. It is necessary to establish excellent strategies to achieve good sales results and have your product as a reference in retail and public and private institutions.
Each industry establishes marketing strategies according to the business objectives, some focus on actions aimed at doctors and pharmacists, others on distributors and large independent or associated pharmacy chains.
Market intelligence manages to guide the main trends and strategies that must be implemented to beat the competition, grow and ensure a competitive advantage in the market.
