According to the Pew Research Center, 56% of adults in the United States own cellphones. For better or worse, an increasing number of teenagers and children are also using smart phones. That's a lot of people with smartphones.

According to this Microsoft infographic, mobile internet usage will surpass desktop internet usage by 2014. This is a significant improvement over even five years ago, when mobile browsing was laborious and unpleasant on small smartphone screens.

With the advent of large smartphone "phablets" like the Galaxy Note II, some people prefer mobile browsing to desktop browsing. Even the iPhone's minor screen increase to a four-inch screen has improved mobile browsing.

Because of increased smartphone internet usage for https://apps.apple.com/us/app/fax-from-iphone-fax-app/id1563922708 and browser user friendliness, Google has begun to rank non-mobile friendly sites worse than those that are optimized for mobile surfing.

Google released a Googlebot-Mobile web spider in 2011 to crawl and index mobile-specific information. The spider modifies the page ranks on a smartphone based on the sites' mobile friendliness.

On June 11, Google published an article titled Changes in Smartphone Search Results, in which they reiterated their objective to provide smartphone users with the "full richness of the web." Google has long been concerned with improving the internet experience of its customers, and new smartphone search upgrades ensure that mobile users find mobile sites.

So, tiny businesses, make careful to improve your mobile websites or risk being penalized in mobile search results. There are only advantages for your company: increased web presence, more impressions, and a rise in internet-driven sales. More clicks usually equals more profit. You'll win if users can find your site faster and easier than your competitor's.

Be wary of improper redirects (for example, www.example.com/blog redirecting to m.example.com) and smartphone-specific issues, as Google advises in the above-mentioned article. A smartphone user who meets those issues while browsing will abandon your website in favor of one that is mobile friendly.

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