Moti jewellery carries a kind of elegance that never fades. No matter the season, the fashion trend, or the occasion, pearls hold a special place in Indian jewellery traditions. In Ahmedabad, one family-run brand has nurtured this craft with remarkable dedication — Dev Jewellers. Established in 1996, the brand was born from a simple but heartfelt dream: to create jewellery that looks like real gold, feels authentic, and lasts for years without losing its shine or charm.

The story of Dev Jewellers begins with a genuine concern observed by their mother. She noticed how customers were repeatedly disappointed when gold-plated jewellery faded far too quickly. Instead of accepting this as unavoidable, she made it her mission to find a better way. This commitment led to the creation of 1gm and 2gm gold forming jewellery — pieces crafted to mimic the radiance of real gold while remaining affordable and long-lasting. Her earliest creations, particularly bangles, quickly earned admiration for their genuine look and durability.

As her craftsmanship evolved, so did the brand’s offerings. Soon came the Antique Collection, known for its traditional charm and detailed designs. With time, Dev Jewellers expanded further to include Jadtar, Villandi, and the beloved Moti jewellery line. Each collection is crafted in 92.5 silver, shaped carefully to reflect the luxurious glow of gold without the burden of gold pricing. Their Moti jewellery, in particular, stands out for its elegance — soft pearls set in refined silver work, creating pieces that feel graceful yet substantial.

One of the pillars of Dev Jewellers’ identity is their dedication to authentic craftsmanship. Every piece is handcrafted by experienced real gold karigars. These artisans bring decades of skill, shaping each curve and pattern with precision and care. This approach ensures that every ornament — whether it is a necklace, a pair of earrings, a mala, or a bracelet — carries a certain warmth that machine-made pieces cannot replicate.

To ensure daily comfort, the jewellery is made lightweight without compromising on look or detail. Instead of regular push-back closures, Dev Jewellers uses patch chalk finishing, a more secure and comfortable option that holds the jewellery firmly in place. These thoughtful touches reflect the brand’s commitment to blending beauty with practicality.

Their Moti jewellery collection is especially admired for its versatility. Whether someone prefers a minimal look or a more traditional, layered style, the designs adapt effortlessly. The pearls are selected for their shine and uniformity, and when paired with fine silver detailing, they create a look that is timeless rather than trendy. Many customers choose Moti pieces from Dev Jewellers for weddings, festivals, and even everyday wear because the collection strikes a beautiful balance between elegance and simplicity.

But Dev Jewellers is not defined by craftsmanship alone — it is equally defined by the way they treat people. A strong family value system shapes the brand's philosophy. Every customer is welcomed like a familiar face, guided patiently, and offered honest suggestions. This approach has helped Dev Jewellers build long-standing relationships that span generations.

The brand also stands behind its creations with a lifetime warranty, a rare assurance in the jewellery market. In addition, their 50% lifetime buyback policy shows their confidence in the durability and value of every piece they make. For customers, this means peace of mind — a reassurance that their investment remains meaningful long after the purchase.

Over the years, Dev Jewellers has grown, yet the heart of the brand remains exactly where it began: in the belief that jewellery should be crafted with love, honesty, and tradition. Each piece, especially from their Moti jewellery line, tells a story not just of beauty, but of the values and dedication that shaped it.

For more information visit https://devjewellers.com/ or call us on +9198982 21107