You will have to register and fill in the different fields that are of interest to you.
To register, it is ESSENTIAL that you have a Google account, that is, a GMAIL email, you have registered on YouTube … it is different from facebook.
When your company is only you, nothing happens to use your personal gmail, but if your company has several people, the ideal would be to create a Google account for your company with their own email.
IF you already have a session, you just have to click on START SESSION (top right).
If you need to create your listing from scratch, click START NOW (the green button).
How to edit your Google My Business FILE
Your Google My Business tab from the administrator will look like this.
Through this administrator you can edit your file. In addition, you can also create a publication, add photos or create announcements ... but let's leave that for another more advanced post.
The important thing now is that you go to the left column and go down to the INFORMATION option
From here you can include:
the physical place where you are and the field of action from that place, in kilometers.
the schedule of your company for each day of the week
special hours, if any
your telephone
your website
The url for your potential client to ask you for an appointment (in my case I have put the contact form on my website)
the services you offer
the products you offer
some outstanding data
the description of your company. In my case, I include the following (in case it inspires you) "Inge Sáez wants to help you revolutionize the way you sell in your company, to communicate the value of your services and products and to stand out from your competition and deal with it at once for all THE PLACE THAT CORRESPONDS TO YOU in your market.
Inge helps companies and professionals to differentiate themselves from the competition and achieve their business objectives THANKS TO Marketing strategies applied in the LinkedIn® social network and Social Selling strategies. You can learn more about their services and the free content that they offer directly on their blog . "
You have 750 characters to write. the opening date
your photos: put a face to your company and an image to your services, your offices, your environment ... be creative.
The main advantage of Google My Business: the recommendations and opinions of your followers and customers.In addition to the positioning and visibility that having a listing on Google My Business will bring to your company, for me, it has another brutal advantage.
I have spoken on other occasions about the power of recommendations.
Receiving recommendations on LinkedIn is one of the best strategies we can carry out. But on LinkedIn to receive a recommendation you have four brakes:
The person who recommends you must be your contact in the first degree.
You must have a LinkedIn account.
You must be a CUSTOMER (in my opinion) when trying to build recognition and trust to drive sales.
It is more complex and you can not only receive "stars" but you must write a text, send, be reviewed ... etc.
Therefore, it is also a great idea to use your Google My Business listing to request recommendations not only from clients but also from other followers and contacts that you may have in your business.
The more recommendations you have, the better your positioning will be for Google, and the more confidence you will give your future buyers.
But people do not usually recommend on their own initiative. I mean, we don't stop one morning and think, who can I recommend today?
Even so, if one of our suppliers writes us an email, and tells us that they are improving their online presence and that if we do not care, they would appreciate if we value their contribution as a supplier in an action that will only take a few seconds ...
So who would refuse to recommend or rate? If really that supplier or company has been of help to that other person?
For this reason, I recommend that - once you have created your file in Google My Business - get down to work to REQUEST RECOMMENDATIONS:
to your clients
to your contacts
to people who can give testimony of your work
to your followers
Create a URL to request recommendations directly to your Google My Business listingRequesting a recommendation on Google My Business is not so easy… Ideally, have a URL that takes your audience to the DIRECT BOX OF RECOMMENDING YOU.
How can you create a web address to request recommendations from your Google site?
I discovered this tool in its day thanks to Victor Campuzano's blog:
Through this tool you simply include the name of your company in Google My Business and choose one of the two options it gives you to share
The options are:
1) Show a box where your client can add their recommendation with the 5 stars already marked.
In this image I show you what appears when you click:
Next steps for your Google My Business accountTake action, create your account if you don't have one, and ask for recommendations.
I have created this presentation that I put down here with a SECRET INSIDE (it's my way of making you read it;))
The secret is how to create a custom URL for your Google My Business listing , with your own name before someone else picks it up.
To discover how here is the presentation:
I hope you like it, and if it has been like that and I have helped you with something and you believe in good karma, would you recommend me on my Google My Business channel?
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