Having a hard working, strong customer service department is extremely valuable to any business. Businesses with the best customer service are the best at retaining customers and building long lasting relationships. But training a team of e... Continue

Did you know that 90% of texts are opened in the first 3 minutes after they are sent? On top of that, nearly 100% of texts are opened and read eventually. Knowing that your message is almost guaranteed to be read immediately shows just how ... Continue

As the end of 2017 draws near, it’s a great time to look ahead to 2018 and plan out your digital marketing budget. If you’re already investing into mobile marketing, 2018  may be the year that you want to allocate more mone... Continue

Text message marketing is an extremely effective channel--98% of all text messages sent are opened by the recipient and 90% are opened within three minutes of being sent. A key benefit to SMS over other channels is that it’s immediate and... Continue

Much of the artificial intelligence research being done today is purely academic. But in at least one area, we’re seeing an intersection between artificial intelligence research and real life. Consumer-facing chatbots are computer p... Continue

Chatbots are one of the most underutilized pieces of technology out there. You can do so many things with them, yet few businesses are actually using them on a regular basis. By using a chatbot, you can reduce wasted time in the office and ... Continue

Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels
may work for some and not others depending on their mobile strategy but an SMS marketing campaign needs to be a central part o... Continue

The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later).
The average open rate for email is around 20% and the click-through rate is around 3%. The marketers who put the most thou... Continue

Businesses of all kinds are discovering the many benefits that chatbots have to offer them. One industry in particular that’s especially well-suited for chatbots is the hospitality. Here’s a look at five ways that chatbots can help with... Continue

You’ve already built a loyal fan base through an SMS campaign. You’ve got a perfectly crafted text message complete with a link to your new website and you’re ready to send it to your mobile subscribers. It’s the ideal channel for... Continue

Elon Musk, CEO at Tesla, has spent the better part of his weekend showing customers that they are important to
him and the Tesla brand. When customers tweeted him asking questions about their electric vehicles, he took it
upon himse... Continue

In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The last hold-outs are usually industries with an ... Continue

As technology improves and becomes more accessible throughout the world, the face of customer service is  changing too. The first interaction a customer has with your business is not through a person; instead, it is through technology.... Continue

A huge part of your marketing efforts this year will be focused on social media. It is one of the main ways you’ll be communicating with your customers. But you need to do more than just have a social media account for your business. You ... Continue

Let’s face it. Everyone these days has the internet at their fingertips and are pretty much always connected. If they aren’t on the computer working, they are on their smartphones, and if they aren’t on their smartphones, they are pro... Continue