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NEW QUESTION 33
A company provides requirements for a new marketing campaign that will send selected customers one of several newsletter communications with selected articles based on the recorded interests.
The solution must use their centralized customer data, no older than from the previous day, and customize the newslatter template to contain articles relevant to the customers preferences.
The campaign should consider whether the customer has subscribed to the newsletter and what frequency the customer has opted in to receive the communications.
Which two options should be implemented?

A. The Interaction module to manage presenting content to customersB. Offline and Online channel integration to allow cross channel journeysC. Audience manager integration to shape audience for each newsletterD. A custom solution to manage customers' preferencesE. A CRM connector to ETL customer data into Campaign

Answer: C

 

NEW QUESTION 34
A customer wants to minimize the total incremental cost of the campaigns. They are licensed for email, SMS, and postal mail channel. They have good data quality as well as significant historical data quality as well as significant historical data on contact rates per channel.

A. Limit communication volume by implementing a content preference management webapp implement contact pressure typology rules and use campaign optimization to ensure inclusion only in relevant campaigns.B. Use Campaign Simulation Models to filter contact lists by probable engagement scoresC. Using historical contact data, segment customers by reachable contact channel preference and prioritize contact volume initially to the lowest cost channel.D. Install the MRM package, conduct scoping workshops to define Plans, Program and associated Budgets, and create Delivery Outlines to apply to control costs.E. Develop customized email content management templates to migrate postal contact channel communications to email channel communications, and validate permissions via SMS

Answer: A

 

NEW QUESTION 35
A client wants to configure a data connection between a Microsoft Dynamics CRM system and Adobe Campaign Classic for delta data import.
Which field must be present in the CRM connection settings for the configuration?

A. ID field and Last ModifiedB. Account ID and Created date C. ID field and Created dateD. Account ID and Created date

Answer: D

 

NEW QUESTION 36
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