Boosting your website’s ranking in search engine results can be tricky. To be successful, you will need to understand how search engines work and what the best techniques to use are. While it is not impossible to learn this all by yourself, hiring an SEO expert can help you achieve your goals faster and more effectively.
By employing the services of an SEO consultant, you should have no problem getting your website to the top of search engine results. Because they possess the right knowledge and skills, they can use different strategies to determine which aspects of your website need to change and improve. This includes analyzing and evaluating the following four factors:
1. The relevancy and quality of your content
Search engines provide results that are the most relevant to a query. For example, if someone looks up “best steak restaurant near me,” they return listings of steak restaurants found in and around the area where the searcher is located. If you own a steak restaurant and want your website to appear at the top of the results page, your SEO consultant can help you create relevant website content and blog posts that contain the right keywords, as well as updating your Google My Business Listing profile, and more to ensure your business is easily located online.
2. The site speed
Once people see your website link in the search results and click on it, it is crucial that your homepage loads quickly. Ideally, your website should have a page load time of under 2 seconds. If it takes longer than that, your site is at high risk of losing traffic. To keep your visitors and increase traffic, your SEO expert must be knowledgeable on webpage design, page elements, hosting servers, and other factors that influence site speed.
3. The user experience
Every time people visit your website, you should be able to give them a good experience. As soon as they land on a page, users should be able to read the text clearly, easily find menus that contain links to the other parts of the site, have quick access to the search feature, and more. By making your website easy to use for even the most-technologically-challenged, you can keep visitors engaged for longer and have them coming back for more.
4. BacklinksAlso called inbound links, one-way links, and incoming links, backlinks are links that connect one website to another. They are quite useful because they can help improve your website’s ranking in search engine results by boosting your authority. However, they are not something that should be used haphazardly. Your backlinks must be high-quality in order to achieve good results. They should be relevant and authoritative. So, for your steak restaurant’s website, for instance, backlinks from steak blogs and other food-related websites are considered a lot more valuable compared to backlinks from a sports-related blog or a furniture website. Also, backlinking from stronger websites is more beneficial than weaker ones because the former has more authority and is likely to drive more traffic to your website than the latter.