Web design is essential when building an e-commerce website. Good e-commerce website design is all about using the right colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your ecommerce website design in Dubai should attract potential customers, provide a great user experience, and showcase your store in the best possible light.

Here are the top 6 eCommerce website design tips from Black Or White Concepts to help you take your store to the next level:

1. Make Branding A Priority

If you want to build the trust you need to start making serious sales from your e-commerce business, you need to give serious thought to your branding. Your brand is like the DNA of your e-commerce business; it's who you are as a company, what you stand for and how you are different from your competitors - and it plays a huge role in building relationships with your audience and increasing sales.

If you want to get the most out of your ecommerce website design in Dubai, take the time to define your branding and then incorporate that branding into your design. If you're not sure who you are as a brand, no problem! You just want to do some soul research before designing.

2. Think Like A Visitor To A Website

If you want your ecommerce website design to fit your audience, you need to think like your audience. At the end of the day, there are only a few things your potential customers want from a website design company in Abu Dhabi – an easy-to-navigate, well-designed website that makes the buying process simple, straightforward and hassle-free.

If you think like your customers, you can anticipate what they want from your online store and then design your website to meet those needs.

3. Use Color To Your Advantage

Choosing colors for your e-commerce website is more than just saying, "Well, red is my favorite color, so...let's do everything red!" Color is an extremely powerful tool - and when once you understand the psychology behind color, you can use it to your advantage.

Different colors can evoke different feelings, emotions and actions of people. So, if you want your eCommerce website to convert, you need to use these color inspirations to your advantage. 

4. Use High Quality Images

Getting professional images of all your products (and having images of your product from multiple different angles) from your branding company in Dubai goes a long way in building trust with your customers. If they are sure they know what they are buying, they are more likely to make a purchase. But if there are no images of the product they want to buy (or just a single low-quality image), they'll be more reluctant to make the purchase — and your conversions will drop accordingly.

Do yourself a favor and have lots of high-quality images of everything you sell on your e-commerce site. Your conversions will thank you.

5. Make Your Content Scannable

You can spend days creating long descriptions for products on your e-commerce site, but we have news for you - no one will read it.

According to our experts at Black Or White Concepts, break down your content, whether it's product descriptions, blog posts, or an About Us page, into an easy-to-scan format. Keep sentences and paragraphs short, use bold to draw attention to important information, and use bulleted lists to break up large blocks of text. The easier it is to scan your content, the more likely your audience will absorb your key message and the more likely you will be to make a sale.

6. Make Category Browsing Easier

Nothing - and we mean nothing - will ruin a sale faster than clunky product pages. If your website visitors have to click through ten different menus before finding the product they are looking for, they will quickly abandon it and click directly to a competitor's website. Moreover, having a digital healthcare platform is a plus!

Make it easier to navigate your product categories and product pages. Allow your customers to easily search for products and filter them based on elements such as color, size or product type. The easier you can navigate through your categories and pages, the easier it will be for your customers to find what they are looking for and the easier it will be for them to make a purchase.

Conclusion

Designing an ecommerce website can be tricky, but now that you know the best ecommerce website design in Dubai tips for ecommerce, you have everything you need to design a site that not only looks good, but also looks crazy.

So what are you waiting for? Use these tips to give your online store the look it deserves. Or visit us at Black Or White Concepts!