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NEW QUESTION 20
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A. Full-width lifestyle imagery featuring attractive peopleB. Images of products that the customer has previously purchasedC. Personalized imagery influenced by subscriber preferencesD. Content focused on winter sports items for holiday shopping

Answer: C

 

NEW QUESTION 21
A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A. The email body presents the transactional content prior to any commercial content.B. The subject line is transactional in nature and non-promotional.C. The email confirms a transaction between the recipient and sender.D. The email body presents any commercial content prior to the transactional content.E. The subject line contains a promotion to entice the recipient.

Answer: A,B,C

 

NEW QUESTION 22
How are publication lists used in the Marketing Cloud?

A. To manage subscribers in guided and triggered email sends.B. To allow subscribers to opt-down/out instead of unsubscribing from all.C. To build dynamic content rules by subscriber type.D. To send communication to all subscribers, regardless of opt -in status.

Answer: B

 

NEW QUESTION 23
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

A. Select the update type "Add and Update"B. Select the update type "Overwrite"C. Ensure the data extension has a Primary KeyD. Select the update type "Add Only"

Answer: A,C

 

NEW QUESTION 24
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A. Create and share a new folder for the assets in Content Builder.B. Switch to Classic Content to move the assets into the Shared Content folder.C. Individually share each asset with the other business unit in Content Builder.D. Move the content into the Shared Content folder in Content Builder.

Answer: A

 

NEW QUESTION 25
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