Customer behavior insights comprise the analysis and understanding of how people engage with products, services, or brands. The insights thereby allow businesses to predict a customer’s needs, look out for trends, or fine-tune strategies based on the results to ultimately enhance satisfaction and loyalty. At ConvertML.ai, we make it all very simple by enabling automated analytics, providing GenAI-driven actionable recommendations; thus, transforming raw data into targetable segments of which CMOs as well as marketers can implement effective campaigns.