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NEW QUESTION # 33
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?

A. Create a file drop automation to initiate when the store's data extension is updated via import.B. Create an automation to begin when Information changes on a store object using a workflow rule.C. Create a scheduled automation to import the file on a recurring basis with store information.D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

Answer: D


NEW QUESTION # 34
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Shared Data Extensions folderB. In the Data Extensions folder with sharing enabledC. In the Synchronized Data Extensions folder

Answer: B


NEW QUESTION # 35
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Send both email and SMS to ensure subscribers get NTO's messages.B. Create one Entry Source for each messaging channel.C. Ensure source channel Is available in subscriber data.

Answer: A


NEW QUESTION # 36
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?

A. Create more focused segmented lists for messaging.B. Focus on action-driven subject lines.C. Add complementary SMS campaigns.

Answer: C


NEW QUESTION # 37
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A. Schedule Starting Source > Data Extract Activity > File Transfer ActivityB. Schedule Starting Source > SQL Query Activity > File Transfer ActivityC. File Drop Starting Source > SQL Query Activity > File Transfer ActivityD. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Answer: A


NEW QUESTION # 38
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