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This certification is ideal for professionals who have experience in digital marketing, email marketing, and marketing automation. It is also suitable for those who work as marketing consultants or managers and want to expand their knowledge of the Marketing Cloud platform. By earning this certification, individuals can demonstrate their expertise in the Marketing Cloud platform and increase their career opportunities in the field of marketing.

Becoming a Salesforce Certified Marketing Cloud Consultant is a great career move for professionals who want to advance their skills and knowledge in the field of marketing automation. This certification is recognized globally, and it is highly valued by employers. It demonstrates that individuals have the skills and knowledge required to implement and manage Salesforce Marketing Cloud solutions. This certification also provides individuals with the opportunity to network with other certified professionals and gain access to exclusive resources and events.

Salesforce Marketing Cloud is a powerful marketing automation tool that enables businesses to engage with their customers across various channels such as email, social media, mobile, and web. As a Salesforce Certified Marketing Cloud Consultant, you will be responsible for implementing and managing the Marketing Cloud platform for your organization or clients. To become certified, you need to pass the Salesforce Marketing-Cloud-Consultant exam.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q43-Q48):

NEW QUESTION # 43
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?

A. A new Sender Authentication Package should be used for NTO.B. A Private Domain should be applied to the child business unit.C. A Private Domain should be applied to the parent business unit.D. A Sender Authentication Package should be used for CloudKicks.

Answer: B

NEW QUESTION # 44
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)

A. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.B. IP ramp-up can be bypassed, given their historical lack of deliverability issues.C. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.D. IP ramp-up is important to establish a positive sender reputation.

Answer: A,D

NEW QUESTION # 45
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send EmailB. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send EmailC. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send EmailD. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

Answer: C

NEW QUESTION # 46
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

A. NumberB. Decimal (15,2)C. Text (15)D. Decimal (15,0)

Answer: D

Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.

NEW QUESTION # 47
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. What publication lists will be used?B. How will Marketing Cloud and the database sync up?C. What will be used as the Subscriber Key?D. Will the company need a custom preference center?E. Will new users have an "Email ID"?

Answer: B,C,E

NEW QUESTION # 48
......

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