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The Salesforce Marketing Cloud Administrator Exam has a range of topics that are covered, including email marketing, data management, reporting, customer data management, and automation. By taking the exam, candidates will develop a practical understanding of specific Marketing Cloud concepts, features, and capabilities necessary to operate the platform, as well as how to use and apply that knowledge in real-world scenarios. As a result, candidates will be able to implement best practice strategies and provide vital insights to their organizations to leverage the Marketing Cloud platform effectively.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q126-Q131):

NEW QUESTION # 126
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

A. Run a Bounce Email ReportB. Query the Bounce Data ViewC. Query the Send LogD. Run an Account Send Summary Report

Answer: B

NEW QUESTION # 127
Which activity should be used for multivariate content testing within Journey Builder?

A. Random SplitB. Decision SplitC. Engagement SplitD. Content Split

Answer: A

NEW QUESTION # 128
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.

A. Create an Import Activity to import alumni data into Salesforce Report.B. Use Data Designer to link student and alumni data to the contact record.C. Use Synchronized Data Sources to data from the Sales Cloud.D. Create list attributes to store student data from the Sales Cloud.

Answer: B,C

NEW QUESTION # 129
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Decryption ActivityB. Import ActivityC. File Transfer ActivityD. Data Extract Activity

Answer: C

NEW QUESTION # 130
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A. Burst SendingB. Marketing Cloud ConnectC. Journey Builder Triggered SendsD. Send Throttling

Answer: A

NEW QUESTION # 131
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