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The Salesforce Certified Marketing Cloud Consultant exam is designed to test the knowledge and expertise of professionals who work with the Salesforce Marketing Cloud platform. This certification is highly valued in the industry as it validates the skills and abilities of individuals to design, implement, and manage marketing campaigns using the Marketing Cloud platform.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q88-Q93):

NEW QUESTION # 88
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.B. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.D. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

Answer: B

NEW QUESTION # 89
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Welcome Email Configuration on the Account ObjectB. Salesforce Data Entry Source on the Contact ObjectC. Salesforce Data Entry Source on the Account ObjectD. Salesforce Campaign Entry Source on the Lead Object

Answer: C

NEW QUESTION # 90
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)

A. Conduct manual imports of customer information from Sales Cloud.B. Combine each individual's channel contact information under one record.C. Create a data extension to incorporate the imported data from Dashboard.D. Use Marketing Cloud Connect to include data from Sales Cloud.

Answer: B,D

NEW QUESTION # 91
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A. HTMLB. SQLC. AMPscriptD. CSS

Answer: C

NEW QUESTION # 92
Which statement is correct regarding tracking aliases? Choose 2 answers

A. Tracking aliases are associated with a URL in HTML as: tag="alias text".B. Tracking aliases can differentiate click activity in an email to the same URL.C. Tracking aliases are found in Tracking and some standard reports.D. Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: B,D

NEW QUESTION # 93
......

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