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NEW QUESTION 20
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.B. Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.C. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.D. Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.E. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

Answer: B,C,E

 

NEW QUESTION 21
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. action=singleB. tracking-onceC. action=onceD. tracking=firstE. action=last

Answer: B

 

NEW QUESTION 22
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

A. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.B. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.C. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Answer: C

 

NEW QUESTION 23
You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.C. Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.D. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.

Answer: C

 

NEW QUESTION 24
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