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NEW QUESTION 45
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
Answer: C
Explanation:
Explanation
The best solution is to create a Global Brand Page and then create multiple locations:
With Locations, businesses can:
* Help customers find a business faster
* Offer localized content
* Manage all locations in one place
* Aggregate check-ins on the Main Page
* Manage local Facebook ads
NEW QUESTION 46
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
Answer: C
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION 47
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION 48
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