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NEW QUESTION 53
Coca-Cola, which sold 10 billion cases of soft drinks in 1992, now finds itself asking, where will sales of the next 10 billion cases come from? The answer lies overseas, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market earliest dominates that country's market. Coke patriarch Robert Woodruff realized this and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed, "Wherever American boys were fighting, they'd be able to get a Coke." By the time Pepsi tried to make its first international pitch in the
1950s, Coke had established its brand name along with a powerful distribution network.
During the last 40 years, many new markets have emerged. In order to tap into these opportunities, both coke and Pepsi have attempted to find ways to cut through the red tape that thwarts their efforts to conduct business in these new regions.
One key maneuver in the soda wars occurred in 1972, when Pepsi signed an agreement with the Soviet Union that made it the first Western product to be sold to consumers in Russia. This landmark agreement gave Pepsi the upper hand. At present, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. It outsells Coca-Cola by a ratio of 6 to 1 and is seen there as a local brand, similar to Coke's homegrown reputation in Japan. However, Pepsi has also encountered some obstacles. An expected increase in brand loyalty for Pepsi subsequent to its advertising blitz in Russia has not materialized; even though Pepsi produced commercials tailored to the Russian market and sponsored televised concerts.
Some analysts believe that Pepsi's domination of the Russian market has more to do with pricing. While Pepsi sells for 250 Rubles (about 25 cents) a bottle, Coca-Cola sells for 450 Rubles. Likewise, Pepsi sells their 2 liter economy bottle for 1,300 Rubles, while Coca-Cola's 1.5 liters is marketed at 1,800 rubles. On the other hand, Coca-Cola only made its first inroads into Russia 2 years ago. What's more, although Coca-Cola's bottle and label give it a high-class image, Russians do not perceive Coca-Cola as a premium brand in the Russian market. Consequently, it has so far been unable to capture a market share.
The passage suggests which of the following about the Russian soft drink market?
Answer: D
Explanation:
Explanation/Reference:
Explanation:
The best answer is D.
The passage states that one of the factors contributing to Pepsi's success in Russia is its perception by the public as a local brand.
NEW QUESTION 54
Welleby's Plan
The water In the underground water table beneath the town of Welleby is moderately saline-
20,000millkjrarns of salt per liter of water (mg/L), or roughly half as saline as ocean water. To lower the level of the water table and thus prevent agricultural land from being inundated with salt water, the town plans to pump water from the table at a rate of 450kiloliters per day (kL/day) into a large shallow pond, allowing much of the water to evaporate. The town plans to divert 10percent of the water pumped from the water table to supplement Us supply of drinking water, which Is currently piped In from great distances. Due to the water's supply, the town intends to construct a desalination plant to treat the diverted water for use as drinking water.
Desalination Types
Comparison
Welleby is deciding among the following three desalination methods.
Reverse Osmosis (RO): Water Is pushed through a membrane, leaving salts behind. RO systems can handle a large range of water flow rates and use relatively little energy. However, RO membranes are expensive and must be replaced every 2 to 5 years. There is also a possibility that bacteria can grow on the membrane.
Introducing tastes and odors Into the desalinated water.
Multi-Effect Distillation (MED): Saline water Is heated to produce water vapor, from which Is condensed potable fresh water. This process requires large amounts of energy, regardless of the salinity of the source water. It becomes more cost effective as water volumes increase.
Electrodialysis (ED): Electricity is used to selectively move salts through a membrane. Consumption of energy Is directly proportional to the salinity of the water to be treated, so with higher salinities the process rapidly becomes more costly than other methods. ED membranes need to be replaced every 7 to 10years.
Answer:
Explanation:
Explanation
NEW QUESTION 55
Magnetic resonance imaging (MRI) - a noninvasive diagnostic procedure - can be used to identify blockages in the coronary arteries. In contrast to angiograms - the invasive procedure customarily used
- MRI's pose no risk to patients. Thus, to guarantee patient safety in the attempt to diagnose arterial blockages, MRI's should replace angiograms in all attempts at diagnosing coronary blockages.
Which of the following, if true, would most support the recommendation above?
Answer: E
Explanation:
Explanation/Reference:
Explanation:
NEW QUESTION 56
Companies O and P each have the same number of employees who work the same number of hours per week. According to records maintained by each company, the employees of Company O had fewer job- related accidents last year than did the employees of Company P.
Therefore, employees of Company O are less likely to have job-related accidents than are employees of Company P.
Which of the following, if true, would most weaken the conclusion above?
Answer: D
Explanation:
Explanation/Reference:
Explanation:
NEW QUESTION 57
This year the New Hampshire Division of Company X set a new record for annual sales by that division.
This record is especially surprising since the New Hampshire Division has the smallest potential market and the lowest sales of any of Company X's divisions.
Which of the following identifies a flaw in the logical coherence of the statement above?
Answer: C
Explanation:
Explanation/Reference:
Explanation:
NEW QUESTION 58
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