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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q128-Q133):

NEW QUESTION # 128
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)

A. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.B. The consultant should enable deep linking in Marketing Cloud Connect configuration.C. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.D. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

Answer: B,D

NEW QUESTION # 129
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers

A. Use Query Activities to create a Sendable Synchronized Data Extension.B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.C. Use Data Filters to segment data to output a Sendable Data ExtensionD. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

Answer: B,D

NEW QUESTION # 130
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

A. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.B. Automation Studio and Journey Builder allow users to define a wait activity based on duration.C. Journey Builder allows users to update a contact record in a journey or import data into a data extension.D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.E. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Answer: A,D,E

NEW QUESTION # 131
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?

A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.

Answer: A

NEW QUESTION # 132
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SSJSB. SQLC. HTMLD. AMPscript

Answer: D

Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.

NEW QUESTION # 133
......

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