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The Salesforce Marketing-Cloud-Developer exam is an excellent opportunity for professionals who want to showcase their expertise in marketing automation and the Salesforce Marketing Cloud platform. By passing this exam and becoming certified, individuals can increase their credibility in the industry and open up new career opportunities. With the right preparation and experience, passing the Marketing-Cloud-Developer exam can be a valuable achievement for any marketing automation professional.

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The Salesforce Marketing-Cloud-Developer Exam consists of 60 multiple-choice questions that are to be completed in 105 minutes. The exam assesses the candidates' understanding of the Marketing Cloud platform, including data modeling and management, email marketing, mobile marketing, social media marketing, and web marketing. Candidates who pass the exam earn the Salesforce Certified Marketing Cloud Developer credential, which demonstrates their expertise in developing and implementing marketing strategies using the Salesforce Marketing Cloud platform. This certification also demonstrates to employers and clients that the candidate has the skills and knowledge to successfully leverage the Marketing Cloud platform to create effective marketing campaigns.

Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes.The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools.The candidates have the experience, skills, knowledge and skills to:

Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.Enter the basic SQL, including join instructions.Create dynamic and customized marketing resources using different scripting languages.Create a Web Marketing Cloud experience (data forms, custom preference pages).Configure data import.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q66-Q71):

NEW QUESTION # 66
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?

A. SELECT SubscriberID FROM _Open WHERE JobID = "1234"B. SELECT * FROM _Open WHERE ListID = '1234'C. SELECT * FROM_Open WHERE JobID = "1234"D. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

Answer: D


NEW QUESTION # 67
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A. Subscriber IDB. Subscriber KeyC. Contact KeyD. Email Address

Answer: A


NEW QUESTION # 68
Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion.
Which two true expected behaviors for these records occur in the event a send is initiated directly to this Sendable Data Extension?
Choose 2 answers

A. Records still in the suppression phase will be excluded from sends.B. Records that have already been deleted will be treated as new records.C. Records still in the suppression phase will only be excluded if manually specified during send time.D. Records that have been deleted will be excluded from sends Indefinitely.

Answer: A,B


NEW QUESTION # 69
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?

A. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)C. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)D. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0

Answer: D


NEW QUESTION # 70
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

A. Populations are used to create large subgroups Contacts.B. Populations should be used for segmentationC. Populations need to be added to an Attribute Group.D. No more than three Populations should be created.

Answer: A,D


NEW QUESTION # 71
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