As we move into the new year, it's time to start thinking about the future of Salesforce. Here are six trends that we think will shape the platform in 2023 and beyond.

Trends in Salesforce1. Slack First Customer 360

With the recent acquisition of Slack, Salesforce is signalling its intention to make Slack the centre of its customer 360 strategies. This will allow companies to manage all their customer interactions—from sales and support to marketing and service—in one place. By integrating Slack with Salesforce's other products, businesses will be able to get a complete view of their customers and provide them with a seamless experience.

2. Salesforce Flow Orchestrator

The gains from digital transformation can only be realized if organizations have a way to orchestrate their various flows—of data, people, and processes—in a coordinated manner. Salesforce Flow Orchestrator is a new feature that will allow businesses to do just that. With Flow Orchestrator, businesses will be able to define, deploy, and monitor flow packages that span multiple cloud applications. This will help them ensure that their digital transformation initiatives are delivering the desired results.

3. Salesforce Hyperforce

With the release of Salesforce Hyperforce, the platform is now faster and more scalable than ever before. This will be a major advantage for businesses that are looking to use Salesforce to power their digital transformations. With Hyperforce, businesses will be able to deliver faster experiences to their customers and employees while also reducing IT costs.

4. Salesforce Einstein

Salesforce Einstein is Artificial Intelligence (AI) for everyone. It makes AI accessible to everyone by providing simple point-and-click tools that allow users to build sophisticated AI models without any coding required. With Einstein, businesses will be able to automate tasks, such as lead scoring and routing, that were previously done manually. This will free up time for employees so they can focus on higher-value activities.

5. Salesforce Health Cloud 2.0

Salesforce Health Cloud is a patient relationship management platform that helps healthcare organizations engage with their patients in a more personal and meaningful way. The recently launched Health Cloud 2.0 includes new features such as Care Coordination and Virtual Assistant that make it even easier for organizations to improve patient outcomes while reducing costs.

6. Blockchain Technology

Blockchain is a distributed database technology that allows units of information to be securely shared between multiple parties. With Blockchain, businesses will be able to create tamper-proof records of transactions that cannot be altered retroactively. This will reduce fraud and increase trust between parties involved in a transaction. We expect Blockchain to have a major impact on the way businesses use Salesforce in the future as they look for ways to streamline processes and reduce risk.


These are just some of the trends we think will shape Salesforce in 2023 and beyond. As the world becomes more digital, organizations need to find ways to quickly adapt or risk being left behind. Fortunately, Salesforce provides them with the tools they need to succeed in this rapidly changing world.

Also, check this blog for Salesforce Trends and Customization in 2023

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