UX Design (User experience), you have heard of it before and know what it is. But do you know how important UX work is to your site?

Here is a figure to convince you, just one: 50% of Internet users leave a site if it takes more than 3 seconds to load. Well, another number: every additional second impacts your conversion rate by 20%.

You know, your website is central to your marketing strategy, but it shouldn't be just aesthetic. To facilitate the conversion, aesthetics and ergonomics must work in synergy. Why? Quite simply because the success of a company does not depend on the products or services it offers, but on its ability to arouse the desire to buy in order to be able to sell.

Obviously, having a beautiful site is essential. But web design should also allow you to go further by encouraging visitors to perform certain actions: put a product in the cart, click on a page, etc. And this is the purpose of UX: to support Internet users in their visit, direct them to certain content and support their decision-making.

In short, design is not just a tool to make your site attractive: it is also what will make it attractive, functional and efficient.

Moreover, we have produced for you this guide which will give you all the keys to making your site a real lead machine thanks to UX design!

UX design: what are we talking about exactly?

The term UX design is used to define a design based on user experience. Until then you understood! In reality, the underlying goal of UX design is to promote Internet browsing and support their decision-making by encouraging them to carry out certain actions.

UX design cuts across several points:

Aesthetics: the layout and colors should make it easier to understand when reading the page, be pleasant and not tire the eyes.

Usefulness: the site and the content offered must have added value and be useful to the visitor, whether it is for entertainment, information, comparison or purchase.

Usability / ergonomics: the user must be able to navigate easily and intuitively on the site to access the information that interests him.

Accessibility: there are two types:

Accessibility on search engines: the Internet user must be able to easily find the site thanks to natural referencing.

Accessibility of the site to people with special needs (auditory, visual, cognitive). The design of the site must be able to adapt, for example with a text accompanying the audios, a possibility to modify the contrasts or to enlarge the font.

The goal of UX design? That your site is credible and inspires confidence in visitors, in order to boost your conversion rate.

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