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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 50
What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.
Answer: A,D
NEW QUESTION 51
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
Answer: B
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION 52
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
Answer: A,C,D
Explanation:
Explanation
Facebook summarizes the impact of its campaigns into three main buckets:
Audience Outcomes
* How many people did your ad reach? How frequently?
* Did the ads reach the right people/audience?
* Did the ads reach people cross-device?
Brand Outcomes
* Did the ads breakthrough? Are they memorable?
* Did they generate brand awareness?
* Did the ads change the perception of your brand?
Sales Outcomes
* Did the ads drive your business outcomes? Did they contribute to ROI?
* Did the ads results in sales, leads or app installs?
NEW QUESTION 53
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
Answer: A,D,E
Explanation:
Explanation
Metric: Estimated Ad Recall Lift (people)
An estimate of the number of additional people who may remember seeing your ads, if asked, within two days.
This metric shows results for ads using Brand Awareness, Video Views, and Engagement - Post Engagement objectives.
NEW QUESTION 54
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.
Answer: A,B
Explanation:
Explanation
Whenever you run into audiences that have a high overlap, you should always merge both of them into one. If you run both audiences under the same campaign, you will have multiple ad sets competing against each other.
If you have never used Facebook's audience overlap tool, you can find it on Facebook's Ads Manager and follow the next steps:
* Click on the Tools drop-down menu and choose Audience.
* Once there, select the audiences you want to compare, click on the Actions tab, and choose Show Audience Overlap.
* You can select multiple audiences, but you will only be able to compare one against the other at a time.In the tool, you will be able to see the number and percentage of overlapping members between them.
A second option is to completely change one of the audiences so that there is less than 25% overlap between both audiences.
In this case, you could change audience #1 interests to something different but still related to your target market to have two potential audiences to use.
NEW QUESTION 55
......
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