Singapore is home to countless dessert brands, but one that stands out for its colorful and refreshing creations is Jelly Hearts. Known for its signature jelly-topped cheesecakes, this brand has grown from a humble start to a household name in the city’s dessert scene. Whether you’re new to the concept or already a fan of these delightful treats, this guide will cover everything you need to know about Jelly Hearts Singapore—from its origins to its popular menu items and why it has captured the hearts of dessert lovers.

At its core, Jelly Hearts are layered cheesecakes topped with fruit jelly. The dessert typically features:

A biscuit base that provides a crunchy texture.

A creamy cheesecake layer that balances richness with lightness.

A colorful jelly topping, often infused with fruit flavors, that makes it both visually appealing and refreshing.

This combination makes Jelly Hearts both indulgent and light, a perfect balance for Singapore’s tropical climate.

The brand began as a small venture, selling handmade cheesecakes topped with jelly in heart-shaped molds. The unique design quickly caught the attention of customers, who loved both the look and the taste.

As demand grew, the brand expanded into multiple outlets across Singapore. Today, Jelly Hearts is recognized not just as a dessert brand but also as a popular gift option for birthdays, weddings, and festive celebrations.

The signature product, featuring layers of biscuit crust, cream cheese, and strawberry jelly.

A twist on the original, topped with blueberry jelly that adds a sweet and tangy punch.

Perfect for tropical fruit lovers, combining creamy cheesecake with a bright mango topping.

For those who want variety, assorted boxes allow customers to sample different flavors in one purchase.

There are several reasons why Jelly Hearts have become a dessert sensation in Singapore:

Aesthetic appeal: The colorful jelly layers and heart-shaped designs make them Instagram-worthy.

Unique flavor profile: The balance of creamy, crunchy, and fruity flavors makes them refreshing.

Perfect for gifting: Their elegant look and customizable options make them a popular choice for celebrations.

Local identity: Jelly Hearts feels distinctly Singaporean, combining modern presentation with familiar flavors.

Jelly Hearts can be found in multiple outlets across Singapore, including major shopping malls and dessert kiosks. Many customers also choose to order online for delivery, especially during festive seasons.

Some outlets even allow customization, letting customers choose flavors and packaging to suit special occasions.

Though delightful on their own, Jelly Hearts can be paired with different drinks and desserts for a complete experience:

Coffee or tea: Balances the sweetness of the jelly and cream cheese.

Sparkling water: Adds freshness and helps cleanse the palate.

Light wines: A sweet white wine complements fruity jelly flavors.

One of the standout features of Jelly Hearts is their versatility for events. They’re often used for:

Birthday parties

Anniversaries

Weddings

Corporate events

The brand offers gift boxes and larger cakes that fit perfectly into celebrations, making them a convenient yet stylish option.

Like most desserts, Jelly Hearts should be enjoyed in moderation. However, compared to heavier cakes, they are:

Lighter in texture: Thanks to the refreshing jelly topping.

Smaller in serving size: Making portion control easier.

Balanced in flavors: Less rich than traditional cheesecakes, appealing to a broader audience.

As the brand continues to grow, it has expanded into new flavors, packaging styles, and seasonal specials. With Singaporeans’ love for desserts and gifting culture, Jelly Hearts shows no signs of slowing down.

In fact, the brand’s success may inspire more local dessert makers to innovate and create visually stunning, delicious treats that resonate with both locals and visitors.

Jelly Hearts Singapore represents more than just a dessert—it’s a combination of creativity, taste, and local pride. With its colorful presentation, refreshing flavors, and versatile role in celebrations, it has secured its place in the city’s dessert culture. Whether you’re buying a box to share with friends or gifting it to a loved one, Jelly Hearts remain a sweet reminder of how simple ingredients can create extraordinary experiences.