With the surge in the demand for organic light emitting diode (OLED) displays in smartphones, the sales of OLED materials are growing rapidly across the world. Nowadays, people are preferring smartphones equipped with high quality displays that can be integrated with OLED films. As more and more consumers are preferring electronic products equipped with features such as camera, internet, and multimedia, on account of their surging disposable income, manufacturers are increasingly incorporating OLED displays in smartphones.
Apart from the above-mentioned factor, the rapid technological advancements and innovations being made in the electronics industry are also creating lucrative growth opportunities for the OLED materials producing companies all over the globe. In recent years, there have been many technological advancements in electrodes, silver nanowires, hybrid transparent electrodes, grapheme, and carbon nanotubes and the future years are predicted to witness even more such advancements, which will create a huge demand for OLED materials. 
Additionally, the growing usage of these materials in the automotive industry is also fueling their sales across the globe. Due to these factors, the global organic light emitting diode (OLED) materials market is exhibiting rapid expansion. OLED is basically a light emitting diode that is organic in nature and comprises an emissive electroluminescent layer which emits light when electric current falls on it. OLED displays can e driven by active matrix (AMOLED) or passive matrix (PMOLED) control schemes.
Emissive layer (EML), hole injection layer (HIL), cathode, anode, electron transport layer (ETL), encapsulation, and substrates are the major used types of OLED materials across the world. Out of these, the demand for substrates was found to be the highest in the years gone by. Substrates are basically electrical insulators or semiconductors used in several diodes and transistors. Due to their easy availability, they are the most extensively used diodes all over the world. 
Lighting and displays are the major application areas of OLED materials. Between these, the requirement for OLED materials was higher in displays in the past years, as per the observations of P&S Intelligence, a market research company based in India. This was because of the large-scale manufacturing of television displays and smartphone displays. Smartphones, tablets and notebooks, the automotive sector, and television and monitors are the biggest application areas of OLED displays.
Geographically, the demand for OLED materials was observed to be the highest in the Asia-Pacific (APAC) region in the past years. This was because of the extensive usage of the OLED technology by various companies, due to the high consumer preference for high-definition displays in the region. Additionally, the aggressive marketing and advertising campaigns launched by the prominent industry players also contributed toward the high sales of OLED materials in the region in the past years. 
Hence, it can be said with full confidence that the demand for OLED materials will surge sharply across the world in the coming years, primarily because of the growing requirement for OLED displays in televisions and smartphones.