Normalizing neuroersity and battling the stigma against mental illnesses takes care and compassion. As the parent of a child with anxiety and a husband with ADD, I’m passionate about bringing these conversations out of the shadows and ... Continue

Scientific research, by its very nature, is methodical and systematic. While following scientific protocols makes for good science, it often does not lend itself to good communication. At Inspire Agency, we developed methods and protocols t... Continue

MOUNT PLEASANT, S.C.—Inspire Agency announced today that its President and CEO, Juliette Bogus, has joined the SCBIO Board of Directors, bringing her two-plus decades of healthcare, life sciences and medtech experience to South Carolina... Continue

Companies are struggling with employee retention, morale and hiring. The year-over-year turnover rate will be 50% to 75% higher than usual as “The Great Resignation” continues, predicts Gartner Distinguished VP Brian Kropp. Gartner also... Continue

Brand discovery charts the course for your company’s future by answering key questions about your business: Who are we? What do we want to be? What do other people say or feel about us? 

Deconstructing your goals and discoveri... Continue

Too much marketing copy is soulless. Laden with industry jargon, promotional pleas and unclear ideas, the biggest problem with this soulless kind of copywriting is the absence of personality. Good copywriting, whether for ads, email marketi... Continue

When you have a groundbreaking idea, chances are you probably won’t make it happen in a vacuum. You need investors and support personnel to bring that thought to fruition. Enter the pitch deck. Those 10 to 20 slides are the crucial market... Continue

When it comes to conveying strong messages that define your brand in the public consciousness and for your target customers and clients, consistency is key. A single brand voice, projecting a clear brand identity, is what makes people seek ... Continue

Establishing a brand reputation is critical for companies that want to position themselves as leaders in their industry. For most organizations, that reputation must include authority and expertise.  

Thought leadership is ... Continue

There’s something rewarding about spreading your message through words, be they short and sweet or long and detailed. Sometimes I write serious copy about medical advancements and preventing espionage, and sometimes I write silly commerci... Continue

Any worthy media relations agency doesn’t just work for its clients. It works for, and with, reporters. In an endless cacophony of press releases, media events, social media posts and pitches, it’s the agencies that do their homework an... Continue

Social media remains a powerful marketing tool that can introduce your brand to new customers, establish credibility and encourage brand loyalty. 

There’s a common thread to all of these 2022 social media trends: research. Non... Continue

Marketing has always been about value. What do you need? What problem can we solve? What convenience can be realized through our products or services? These questions are valuable to your audience. Even luxury items are sold based on the id... Continue

Chatting over lunch in the office kitchen, friendly banter as everyone gathers in the conference room before a meeting starts, face-to-face one-on-one meetings, even just popping by someone’s desk to say hello—is what we expect if we al... Continue

From the Deep South to the Pacific Northwest, the Inspire Agency team is uniting in Jackson, Wyoming for our first annual corporate retreat. Now, while our average employee cannot saddle a horse—we will happily find an equestrian freelanc... Continue