Do you want to find an answer to the question, “what is search engine optimization?” I’m here to help.

I wanted to create this guide to give SEO meaning to every marketer out there, to help you understand the basics of SEO and learn how it can help you grow your business. Your paid ads don’t have to do all the hard work of converting visitors into customers (or else you’re just wasting money). The right SEO strategy can help drive traffic and convert users, too.

If you want to hop to a specific part of this guide, I’ve made a handy table of contents to get you started:

Want to go for the full read instead? Before I teach you how it works and how to do it, let’s first go over the definition of SEO.