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Facebook 410-101 certification exam is an excellent opportunity for digital marketers, advertisers, and media buyers to demonstrate their skills and expertise in media buying on Facebook. This certification can help you advance your career, improve your job prospects, and earn recognition for your knowledge and skills. If you're interested in taking the exam, Facebook offers various resources and training materials to help you prepare, including study guides, webinars, and practice exams.

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Facebook Certified media buying professional Sample Questions (Q83-Q88):

NEW QUESTION # 83
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A. It allows me to measure only Instagram attributionB. It provides a holistic marketing and measurement at scaleC. It enables you how well your ads works with real peopleD. It provides global cross-environment coverage.

Answer: B,C,D

Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.


NEW QUESTION # 84
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.B. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.C. You run different conversion campaign ads for all events currently being measured on the website.D. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Answer: A,D

Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.


NEW QUESTION # 85
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A. For every $10 you spend on a campaign, you generate $1.71 of revenue.B. For every $1 of revenue, you spend $1.71 in advertising.C. For every $1 you spend on a campaign, you generate $1.71 of revenue.D. For every $1 you spend on a campaign, you generate $3.5 of revenue.

Answer: C

Explanation:
Explanation
The return on ad spend (ROAS) for this campaign would be $1.71 or a ratio of 1.71:1 ($6,000 / $3,500).
So for every 1 dollar that the company spends on its campaign, it generated $1.71 worth of revenue.


NEW QUESTION # 86
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A. You can't block mature content from any Facebook placement platform.B. You should just block both mature and dating content categories from your in-stream video placement.C. You should add more content categories such as gambling into the content categories blocked.D. You need to change the in-stream video to Audience Network or Instant Articles.E. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

Answer: D

Explanation:
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues


NEW QUESTION # 87
Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A. You need to associate the client's website pixel with the product catalog in the Business Manager.B. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.C. You need to create a new pixel and re-upload the product catalog.D. You should run remarketing campaigns without the Facebook pixel.E. You need to associate the client's website pixel with the product catalog in the Ad Account.

Answer: A,B

Explanation:
Explanation
If you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.
There are several error messages when using the pixel.
Error: Pixel is not paired with a product catalog
This warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client's pixel.
There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
* Go to business.facebook.com
* Settings page
* Choose "Product Catalogs" on the left pane
* Press "Associate Pixels" button
* Associate pixels with your product catalog.
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.
Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.


NEW QUESTION # 88
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