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The exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. To pass the exam, candidates must achieve a minimum score of 68%. The exam is administered online and can be taken from anywhere with an internet connection. Candidates must register and pay a fee to take the exam.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q49-Q54):

NEW QUESTION # 49
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers

A. Use Data Filters to segment data to output a Sendable Data ExtensionB. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.C. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.D. Use Query Activities to create a Sendable Synchronized Data Extension.

Answer: B,C


NEW QUESTION # 50
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. GoalsB. ExitsC. Decision Splits

Answer: B


NEW QUESTION # 51
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?

A. Configure the Contact Extract Activity in Automation StudioB. Schedule the Contacts Counts Standard ReportC. Query the _Subscriber Data View and Extract it weeklyD. Query the _Contact Data View and transfer it weekly

Answer: B


NEW QUESTION # 52
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A. Flexibility to wait based on duration or a specific time.B. The option to convert a qualified Lead to a Contact.C. Native execution of a Server-side JavaScript activity.D. The ability to send an email to a Salesforce audience.

Answer: D


NEW QUESTION # 53
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience7

A. Copy the data filter and build a new data extension with additional filter criteria.B. Use the Split option to temporarily add additional filter criteria.C. Copy the filtered data extension and add additional filter criteria.

Answer: A


NEW QUESTION # 54
......

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