The global customer intelligence platform market size is expected to reach USD 13.81 billion by 2030, registering a CAGR of 28.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the increasing importance of customer data in formulating business strategies. CIPs aggregate and analyze data from various customer touchpoints, enabling companies to gain deeper insights into customer behavior, preferences, and trends.
Companies increasingly recognize that understanding and improving customer experience is crucial for differentiation in a highly competitive market. As a result, businesses are leveraging technology to meet the evolving expectations of digital-savvy customers. Therefore, companies are adopting advancements in artificial intelligence (AI) and machine learning (ML), which is significantly enhancing the capabilities of customer intelligence platforms, allowing for more sophisticated data analysis and actionable insights.
The report “Customer Intelligence Platform Market Size, Share, & Trends Analysis Report By Component (Platform, Services), By Data Channel (Web, Social Media), By Application, By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2024 – 2030” is available now to Grand View Research customers and can also be purchased directly
Businesses in regions such as Asia-Pacific and Latin America are advancing due to the continued digitalization; there is a growing demand for sophisticated customer intelligence solutions. These markets offer substantial growth potential for customer intelligence platform providers, particularly as local businesses seek to compete globally by enhancing their customer engagement strategies.
Customer Intelligence Platform Market Report Highlights:
Based on component, the platform segment accounted for the largest market share of over 67% in 2023. The increasing need for personalized customer experiences is a primary driver of the customer intelligence platform market. Based on data channel, the web segment accounted for the largest market share of over 23% in 2023. The growth is driven by the increasing digitization of consumer interactions and the proliferation of online platforms. In terms of application, the customer experience management segment accounted for the largest market share of over 22% in 2023. The increasing importance of customer-centric strategies in businesses across various sectors drives the demand for customer experience management applications. Companies recognize that delivering exceptional customer experiences is a crucial differentiator in a competitive market. Several key factors, including the rising expectations of consumers for personalized and seamless interactions with brands drive this shift. Based on end use, the BFSI segment accounted for the largest market share of over 18% in 2023. The segment growth is attributed to banking and financial institutes leveraging customer experience platforms to gather and analyze customer data, enabling them to offer tailored products and services that meet their clients' specific needs and preferences. North America held a market share of over 36% in 2023. The market growth is driven by the rapid adoption of advanced technologies and data analytics as businesses in the region increasingly recognize customer data's value in enhancing customer experiences and driving business strategies.
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Customer Intelligence Platform Market Segmentation
Grand View Research has segmented the global customer intelligence platform market based on component, data channel, application, deployment, enterprise size, end use, and region:
Customer Intelligence Platform Component Outlook (Revenue, USD Billion, 2018 - 2030)
o Platform
o Services
Customer Intelligence Platform Data Channel Outlook (Revenue, USD Billion, 2018 - 2030)
o Web
o Social Media
o Smartphone
o Email
o Store
o Call Centre
o Others
Customer Intelligence Platform Application Outlook (Revenue, USD Billion, 2018 - 2030)
o Customer Data Collection and Management
o Customer Segmentation and Targeting
o Customer Experience Management
o Customer Behaviour Analytics
o Omnichannel Marketing
o Personalized Recommendation
o Others
Customer Intelligence Platform Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
o On-premise
o Cloud
Customer Intelligence Platform Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)
o SMEs
o Large Enterprises
Customer Intelligence Platform End Use Outlook (Revenue, USD Billion, 2018 - 2030)
o Banking, Financial Services, and Insurance (BFSI)
o Retail and e-commerce
o Telecommunications and IT
o Manufacturing
o Transportation and Logistics
o Government and Defense
o Healthcare and Life Sciences
o Media and Entertainment
o Travel and Hospitality
o Others
Customer Intelligence Platform Regional Outlook (Revenue, USD Billion, 2018 - 2030)
o North America
§ U.S.
§ Canada
§ Mexico
o Europe
§ UK
§ Germany
§ France
o Asia Pacific
§ China
§ India
§ Japan
§ Australia
§ South Korea
o Latin America
§ Brazil
o Middle East & Africa (MEA)
§ UAE
§ Saudi Arabia
§ South Africa
List of Key Players in the Customer Intelligence Platform Market
· Acxiom LLC
· Adobe
· Google LLC
· IBM Corporation
· iManage
· Informatica
· Microsoft Corporation
· Oracle Corporation
· Proxima
· Salesforce.com, inc.
· SAP SE
· SAS Institute Inc.
· Teradata
About Grand View Research:
Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, we offer market intelligence studies, ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials, and energy. With a deep-seated understanding of varied business environments, Grand View Research provides strategic objective insights. For more information, visit www.grandviewresearch.com
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Email: [email protected]
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