The global event management software market size was estimated at USD 6.97 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 12.5% from 2023 to 2030. With the proliferation of technology, event management software has strong data-handling attributes. It enables event managers to gather and evaluate data on participant population demographics, opinions, and behavior. The data gathered can assist event organizers in making informed choices, enhancing future events, and customizing overall experience to the needs of participants. These factors are driving market growth. Event management has grown in importance globally as the range of worldwide conferences, exhibits, and cultural events has increased. Cultural variations, communication hurdles, and foreign logistics are all managed by event organizers.
They play an important role in planning events that cater to varied audiences and ensure cross-border activities run effectively.
Gather more insights about the market drivers, restrains and growth of the Global Event Management Software Market
Component Insights
Software segment accounted for largest market share of 65.4% in 2022. The segment growth is attributed to a wide range of tools and capabilities to manage numerous components of event planning. It consists of event selection, financial management, conference scheduling, logistical management, vendor management, and monitoring of tasks. The rise of hybrid and virtual events has resulted in creation of software solutions designed solely for handling these types of events. For instance, virtual exhibitor booths, chat functionality, live broadcasting, and content distribution are all accessible via virtual event platforms. Event organizers can utilize these platforms to create influencing and engaging digital journeys for visitors.
Deployment Insights
Cloud-based segment held largest share of 62.0% in 2022 and is expected to dominate market throughout forecast period. Cloud-based event management software permits customers to use platform with a broadband connection from any location. Event planners, administrators, and participants can use the program on various devices, including PCs, tablets, and smartphones. This flexibility facilitates real-time communication, notifications, and event management on an ongoing basis. Cloud-based event management software is built to provide high availability and consistent performance, reducing chance of interruption during key event operations.
Enterprise Size Insights
Large enterprise segment held a market share of 53.9% in 2022 and is expected to dominate market throughout forecast period. Large enterprises aim to provide superior service to their guests that include clients, staff members, or industry experts. Resource allocation, planning, contracts with suppliers, logistical coordination, and real-time updates are all aided by corporate event management software. Large enterprises often organize various events, ranging from meetings and conferences to trade exhibitions and product launches. Event management software facilitates identification, ticketing, attendance management, logistical coordination, and reporting.
Application Insights
Event organizers & planners segment held a market share of 40.2% in 2022 and is expected to dominate market by 2030. Depending on its features, event organizers and planners frequently use event management software to organize, prepare, and execute events. They use the platform to manage registration process, participant engagement, advertising, logistics collaboration, and analytics. Event organizers' and planners' desire for effective, user-friendly, and feature-rich software solutions drives development and creativity in the market.
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Regional Insights
North America dominated market with a share of 43.7% of overall revenue. North America is an early adopter of new solutions and is known worldwide for technological developments. Event management software vendors in the region supply innovative and feature-rich software solutions by integrating cutting-edge technologies, such as cloud hosting, ML, AI, data analytics, and mobile applications. In North America, event management software is employed across various sectors, such as corporate, government, healthcare, education, non-profit, and entertainment. These sectors depend on event management software to boost event experiences, improve procedures, enhance consumer engagement, and meet event targets.
Key Companies & Market Share Insights
The key players are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.
They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in April 2023, Eventdex.com announced a strategic partnership with One World Rental, an event technology rental company that offers laptops, iPad, and VR equipment for events. This collaboration is expected to strengthen Eventdex.com’s event management solution offerings, including both software and hardware. Some of the prominent players operating in the global event management software market include:
· Active Network LLC
· Arlo
· Stova
· Bitrix24
· Eventdex.com
· Hopin
· webMOBI
· Whova
· Certain, Inc.
· Cvent, Inc.
· EMS Software LLC
· EventBrite
· Rainfocus
· Ungerboeck
· Zoho Corporation Pvt. Ltd.
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