The
Custom T-shirt Printing Market allows customers to design their own unique
t-shirts with customized images, text or designs. Customers can upload their
own artwork or choose from available designs to be printed on demand on high
quality t-shirts. Popular customizations include family photos, logos of
favorite sports teams, lyrics of favorite songs or prints that reflect hobbies
and interests. The on-demand model caters to the need for Made-to-Order
marketing merchandise and small print runs that were not cost-effective with
traditional garment decoration methods. The Global Custom T-shirt Printing
Market is estimated to be valued at US$ 5,421.1 Mn in 2024 and is expected to
exhibit a CAGR of 12.% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the Custom T-shirt Printing are CafePress Inc.,
CustomInk, LLC., CustomThread, Printful Inc., RushOrderTees.com, Spreadshirt,
THEBLUEGECKOPRINTING, THREADBIRD, UberPrints, Inc., Vistaprint. The growing
demand for personalized fashion and custom apparel from Generation Z and
millennials is boosting the market. Generation Z expects brands and products to
reflect their perspectives and interests. Furthermore, the ability to create
unique customized designs economically through an online platform without
minimum order restrictions is fueling the market growth. Globally, the market
is witnessing strong growth in developing regions attributed to the rising
middle-class population, growing urbanization and affordability of custom
apparel facilitated by the online models.
Market Key Trends
One of the major trends gaining traction in the Custom
T-shirt Printing Market Size is the rising popularity of sustainable
and eco-friendly apparel. Consumers are exhibiting stronger preferences for
sustainable brands and products aligned with their environmental and ethical
values. Market players are increasingly adopting sustainable practices like
using organic cotton, adopting Zero-Waste production techniques and empowering
local artisans. For example, companies like Printful and CustomInk support
various non-profit organizations through Product Red and (PRODUCT)RED campaigns
respectively. They donate percentages of profits from specially designed
t-shirts to fund HIV/AIDS programs in Africa.
Porter’s
Analysis
Threat of new entrants: Low startup costs allow new players to enter the market
easily. However, established players have strong brand value and distribution networks.
Bargaining power of buyers: Buyers have higher bargaining power due to the
availability of substitutes and undifferentiated products. They can negotiate
on price and demand additional services.
Bargaining power of suppliers: Supply of raw materials is dependent on a few
garment manufacturers and printers. Their integrated supply chains give them
bargaining power over other players.
Threat of new substitutes: Threat is moderate as other on-demand printing
services and local printer shops are substitutes. However, customization and
quick turnarounds make custom t-shirt printing attractive.
Competitive rivalry: Intense competition exists among established players to
move beyond commoditization using technology, quality, and personalization.
Scale and speed are keys to sustaining in this market.
Geographical Regions:
North America currently holds the largest share of over 35% of the global
custom t-shirt printing market due to widespread brand awareness and
established retail networks. The U.S. is the major revenue contributor.
Asia Pacific is poised to grow at the fastest CAGR during the forecast period.
This is attributed to the rising millennial population, increasing
discretionary incomes, and growing e-commerce penetration in countries like
India and China. Rapid industrialization and changing fashion trends support
the market expansion.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)