Probiotics refers to live microorganisms that provide health benefits when consumed. Probiotic bacteria are present in certain foods and dietary supplements. Foods containing probiotic bacteria include yogurt, kefir, sauerkraut, kimchi, miso, and tempeh. Probiotic cosmetics contain live microorganisms that help maintain healthy skin. Probiotic skincare products such as cleansers, serums, masks and creams improve skin health by regulating sebum production, defending against pathogens, and reducing acne and inflammation. The global probiotics food and cosmetics market is estimated to be valued at US$ 72.29 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 to 2031.

Key Takeaways
Key players operating in the Probiotics Food And Cosmetics Market Demand are Biomilk Skincare, Gallinée Microbiome Skincare, Probi Ab, LaFlore Probiotic Skincare, TULA Skincare, Nestlé, Archer Daniels Midland Company, Danone, DuPont, Yakult Honsha, General Mills, Kerry, BioGaia, Morinaga Milk Industry Co., Ltd., Glowbiotics LLC, Eminence Organic Skin Care, Esse Skin Care, L'Oréal, Estée Lauder.

The key opportunities in the market include new product launches with probiotic ingredients, growing demand for organic and natural personal care products and emerging trend of Do-It-Yourself (DIY) probiotic cosmetics. Probiotic skincare and dietary supplement companies are expanding globally by entering new markets in Asia, Latin America, Middle East and Africa.

Market drivers:

Growing consumer awareness about the health benefits of probiotic products is driving the market growth. Rising incidence of lifestyle diseases and growing preference for natural remedies is increasing the demand for probiotic food and cosmetics. Market restrain: High prices of probiotic supplements and cosmetic products compared to regular products may hamper the market growth to some extent.

Market drivers and restrain:

The major market driver is growing consumer awareness about the health benefits of probiotic products. Rising incidence of lifestyle diseases like obesity, diabetes and digestive disorders is fueling the adoption of probiotic supplements and food. Prebiotic ingredients in probiotic products improve skin health by balancing pH levels, fighting acne-causing bacteria, and promoting collagen production. This is driving demand for probiotic cosmetics.However, high prices of probiotic supplements and cosmetics compared to regular supplements and cosmetic products acts as a major market restraint. Expensive research and development involved in producing probiotic strains also adds to product costs.

Segment Analysis
The probiotics food segment is dominating the probiotics market currently with a share of around 60%. Food items that contain probiotics boost digestive health and offer various health benefits. Probiotic yogurt is one of the most popular sub-segment within this segment. Yogurt containing live active cultures is consumed on a large scale globally owing to various health advantages like strengthening immunity and improving gut health. Rising health awareness is propelling the sales of probiotic yogurt.

The cosmetics segment is the fastest growing segment in the probiotics market. The share of this segment is around 40% currently and it is projected to witness high growth over the coming years owing to increasing consumer preference for natural and organic skin and hair care products. Probiotic skin care products are gaining widespread popularity among consumers due to their skin nourishing and anti-aging properties. Probiotic serum is the dominating sub-segment within this segment. Probiotic serum helps balance the skin flora and fights the signs of aging.

Global Analysis
The North American region dominates the global probiotics market currently with a share of over 35%. Rising health concerns and awareness about gut health in countries like the US and Canada have boosted the demand for probiotic supplements and functional food and beverages in this region. Europe is another major regional market with around 30% value share. Germany, UK, France are some of the key country markets in Europe. Asia Pacific is projected to witness fastest growth during the forecast period due to rising living standards, growing health and wellness trend, and increasing western influence in the region.

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