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NEW QUESTION 27
You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
Bidding strategies help you control the overall spent with budget constraints.
There are basically two bidding options: Lowest Cost or Target Cost
1. Lowest Cost
The lowest cost bidding strategy tells Facebook to get the lowest possible cost per result, while also spending your entire budget.
2. Target Cost
The target cost bidding strategy tells Facebook to get as close as possible to your cost target. This option is only available for app installs, conversions, and catalog sales marketing objectives.
In this case you need to have a "Lowest Cost" strategy as you want to achieve the following:
- Limit the app install at $9.00
- You know you can't afford a higher cost of $9.00 as it won't be profitable for your client Keep in mind that lowest cost budget will achieve your costs results but might not get you results as you might be bidding lower than the auction requires for your ad to be competitive.
You should start with lowest costs and then could potentially move to target cost once you've achieved at least
50-75 app installs and you have a better understanding of real costs for your client.
You should also move to target costs if you are not getting enough app install results with your first campaign.
NEW QUESTION 28
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
Answer: A,C,D,G
Explanation:
Explanation
The four main factors that affect your ad in an auction are the following:
* Advertiser Bid: How much you value the results you are trying to obtain.
* Estimated Action Rates: How likely Facebook thinks a given person will take action on your ads.
Estimated action rates are based on the person you're reaching historical data and your ad's historical data performance.
* Ad quality: Basically this comes down to your images or creative. The better the ad image, video or design, the more appealing it will be to your target audience; thus, increasing the ad quality.
* Relevance: If ads are getting negative feedback or are not getting actions, your relevance will be much lower.
Ad relevance diagnostics aren't inputs into the ad auction:
* Quality Ranking: How your ad's perceived quality compared to ads competing for the same audience.
* Engagement Rate Ranking: How your ad's expected engagement rate compared to ads competing for the same audience.
* Conversion Rate Ranking: How your ad's expected conversion rate compared to ads with the same optimization goal competing for the same audience.
Facebook uses user value, not any of the ad relevance diagnostics in calculating Total Value. Just keep in mind that the Relevance Diagnostics is an output of all of the metrics above; NOT an input.
Frequency is only a metric as a result of your ads and relationship between reach and impressions.
NEW QUESTION 29
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
Answer: D
Explanation:
Explanation
Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.
There are 4 variables at the ad set level. So you would get the following:
Ad Set A: Bidding Option #1 + Audience #1
Ad Set B: Bidding Option #1 + Audience #2
Ad Set C: Bidding Option #2 + Audience #1
Ad Set D: Bidding Option #2 + Audience #2
NEW QUESTION 30
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