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NEW QUESTION 36
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

Answer: D

 

NEW QUESTION 37
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)

A. Brands can set their own physical address and SAP.B. Subscribers can be maintained at the Business Unit level.C. Email sends can be separated into Tracking folders for each brand.D. User roles can be customized to allow or deny specific permissions.

Answer: A,B

Explanation:
Explanation

 

NEW QUESTION 38
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?

A. Data Extension Entry Source in Journey Builder with a filterB. Attribute group in Contact Builder for segmentationC. Lst model and Groups in Single Send JourneysD. Relational data extensions with primary keys to match subscribers with their data

Answer: C

 

NEW QUESTION 39
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