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NEW QUESTION 43
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A. Change the color of the email background to match their subscribers' preferred color of choice.B. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.C. Use a substitution string to populate a subscriber's name in the subject line.D. Use a substitution string to populate a photo of the subscriber in the header of the email.

Answer: B,C

 

NEW QUESTION 44
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

A. The subscriber is removed from the List used for the SendB. The subscriber is added to the enterprise global unsubscribe listC. The subscriber is deleted completely from the sending accountD. The subscriber is unsubscribed from the publication list applied to the send

Answer: A,D

 

NEW QUESTION 45
Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

A. They link data extensions to other data extensions or contacts.B. They replicate the structure from the external system data into templates.C. They can contain only one data extension.D. They can be created by templates to accomplish certain tasks.

Answer: A,D

 

NEW QUESTION 46
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

A. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File TransferB. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File TransferC. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File TransferD. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

Answer: D

 

NEW QUESTION 47
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?

A. Contact ConfigurationB. Entry Source Data ExtensionC. Data RelationshipsD. Data Designer

Answer: D

 

NEW QUESTION 48
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