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Download Build and Analyze Customer Journeys using Marketing Cloud Exam Dumps

NEW QUESTION 44
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers

A. Use Synchronized Data Sources to obtain data from Sales Cloud.B. Use Data Designer to link student and alumni data to the contact record.C. Create list attribute to store student data from Sales Cloud.D. Create an Import Activity to import alumni data into Salesforce Report.

Answer: A,B

 

NEW QUESTION 45
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTPB. Create a file drop automation to initiate when the store's data extension is updated via importC. Create an automation to begin when information changes on a store object using a workflow ruleD. Create a scheduled automation to import the file on a recurring basis with store information

Answer: C

 

NEW QUESTION 46
Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers' information. If a new manager is assigned to a region, NTO wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

A. Name and email address for each regional store manager stored on a lookup table.B. Region code, regional store manager's name, and email address for each customer.C. Each customer's region code and the manager's name and email address for each region code.D. Regional store manager's name and email address for each customer.

Answer: B

 

NEW QUESTION 47
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A. Define a goal for each journey.B. Export the journey email analyticsC. Review opens and clicks activity summaries.

Answer: A

 

NEW QUESTION 48
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Refresh / Disconnect / Reconnect / Synchronize / AuthenticateB. Disconnect / Refresh / Reconnect / Synchronize / AuthenticateC. Refresh / Disconnect / Reconnect / Authenticate / SynchronizeD. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Answer: D

 

NEW QUESTION 49
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