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NEW QUESTION 23
Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?

A. Use RMM dynamic content blocks to render the email reply body.B. Use RMM personalization strings to render the email reply body.C. Query the RMM data view for the reply body and reference it from a data extension.D. Check the Include Replies as Attachments'' box in the RMM settings.

Answer: B

 

NEW QUESTION 24
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Triggered Send DefinitionB. Multi-Step journey with an API Event entry sourceC. Transactional Messaging APID. Single Send journey with an API Event entry source

Answer: C

 

NEW QUESTION 25
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

A. Journey Builder multi-step journey with an API entry event and a decision split.B. Journey Builder Transactional Send Journey.C. Automation with a Send SMS and Send Email activity in separate consecutive steps.D. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

Answer: B

 

NEW QUESTION 26
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

A. Should a single customer exist in multiple journeys at the same time?B. How are subscribers identified in your web analytics?C. How many messages should be included in each journey?D. How long after the behavior occurs will a subscriber need to enter a journey?E. Should customers exit the journey when the goal is met?

Answer: A,B,D

 

NEW QUESTION 27
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?

A. Create a scheduled Automation with a Query Activity and a Send Email ActivityB. Create a Journey with a Salesforce Data entry source and an Email ActivityC. Create a Journey with a Salesforce Campaign entry source and an Email ActivityD. Use Content Builder Send Flow to send the email to the Salesforce Campaign

Answer: D

 

NEW QUESTION 28
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