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Salesforce Marketing Cloud Administrator certification is suitable for professionals who have experience in managing and administering the Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification exam tests the candidate's knowledge of the platform's features and capabilities, including email marketing, social media marketing, mobile marketing, and advertising. Candidates who pass the certification exam demonstrate their ability to manage and administer the Salesforce Marketing Cloud and are recognized as experts in their field.

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To become a Salesforce Certified Marketing Cloud Administrator, candidates must have a solid understanding of the various tools and features available in the Marketing Cloud platform. They should be familiar with the capabilities of the platform for managing customer data, creating and managing email campaigns, designing landing pages, and tracking campaign performance. Candidates should also be well-versed in best practices for email marketing, mobile marketing, and social media advertising.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q101-Q106):

NEW QUESTION # 101
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Account Send Summary ReportB. Email Performance Over Time ReportC. Campaign Email Tracking ReportD. Email Send Report

Answer: A


NEW QUESTION # 102
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A. Many -to -Many RelationshipB. One -to -One RelationshipC. Many -to -One RelationshipD. One -to -Many Relationship

Answer: D


NEW QUESTION # 103
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?

A. Select the channels (Emails, Push, SMS) to report on then click ActivateB. Select one of the Predictive Algorithms then click DeployC. Click Deploy and results are available immediatelyD. Click Activate and wait for an email notification

Answer: B


NEW QUESTION # 104
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A. Web Analytics ConnectorB. Cloud PagesC. Content BuilderD. Data Designer

Answer: B


NEW QUESTION # 105
A Marketing Cloud admin is configuring the MarketingCloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers

A. Link the Orders data extension to the Customers data extension using a One-to-ManyrelationshipB. Linkthe Customers data extension to the data model using Customer IDC. Link the Customers data extension to the data model using Email AddressD. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

Answer: A,B


NEW QUESTION # 106
......

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