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Adobe Analytics Business Practitioner Expert Sample Questions (Q10-Q15):NEW QUESTION # 10
A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?
Answer: A
Explanation:
Explanation
The reason why a member of his Product Profile Group cannot view the segment is that the user forgot to select "Make this segment public". When a segment is created or edited, there is an option to make it public or private under the Share With section. If the segment is private, only the creator can use it. If the segment is public, it can be shared with all users, product profile groups, or individual users who have access to the same report suite. The user did not need to curate or duplicate the segment.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en#sharing
NEW QUESTION # 11
Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed.
Generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statement explains the possible behavior of the data?
Answer: B
Explanation:
Explanation
The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE". This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 12
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
Answer: C
Explanation:
Explanation
Since eVar4 is set to expire after purchase event, the value "Shoes" will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category "Shoes".
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 13
A data analyst wants to create a segment of traffic that started on the page "Facebook App Home" and accessed the "Home Page" in Analysis Workspace.
Based on the project presented below:
What is the proper way to create this segment and continue working on the project without loss of data?
Answer: C
Explanation:
Explanation
The proper way to create a segment of traffic that started on the page "Facebook App Home" and accessed the
"Home Page" in Analysis Workspace is to click on the Internal Menu of the Components project, then on New Segment, and create a segment of a VISIT container with entry page equals "Facebook App Home" AND page equals "Home Page". This will ensure that the segment captures only the visits that meet both criteria within the same visit. Clicking and selecting "Home Page" and "Facebook App Home" in the table and creating a segment from selection will not work, as it will create a segment of a HIT container with page equals "Home Page" OR page equals "Facebook App Home", which is not what is required. Clicking on the Main Menu Components and creating a new segment of a VISITOR container with entry page equals "Facebook App Home" AND page equals "Home Page" will not work either, as it will capture visitors who met both criteria across different visits, which is also not what is required.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
NEW QUESTION # 14
A user without administrator rights needs to share an important segment with a group of users in a Product Profile.
How would the segment be shared?
Answer: B
Explanation:
Explanation
A user without administrator rights can share an important segment with a group of users in a Product Profile by choosing one of the following options: All users, Product Profile Group, or Individual Users. These options are available in the segment settings under the Share With section. All users will make the segment available to everyone who has access to the same report suite. Product Profile Group will make the segment available to a specific group of users who have been assigned to a product profile. Individual Users will make the segment available to specific users who have been selected from a list.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-sharing.html?lang=en#sharing
NEW QUESTION # 15
......
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