Lead generation is the fuel of most businesses but managing it in-house can quickly become expensive, overwhelming and inefficient. If you discover that your current efforts are unable to yield the desired results, then it is time to hire a lead generation agency. The professionals of these agencies specialize in data-driven strategies and targeted outreach, thus enabling your team to focus on other aspects of business. Some of the key indicators for outsourced lead generation are as follows:

Stagnant or declining lead flow

When your current marketing efforts fail to generate a consistent flow of good quality leads, then your business growth becomes stagnant. Outdated strategies, poor campaign execution or not reaching the right audience can be the culprits. In such a situation, it is better to outsource this task to a lead generation agency because their professionals specialize in identifying and targeting high value prospects using advanced tools. They can revitalize your pipeline by creating effective campaigns which attract qualified leads.

Inferior quality leads

Poor quality leads have lower chances of conversion. If majority of leads generated are of inferior quality, then it is a waste of resources. Lead generation companies will use advanced targeting techniques for attracting prospects that matches your Ideal Customer Profile (ICP). They will also implement lead scoring for filtering out high quality leads. Superior quality leads will reduce sales cycle time and improve conversion rates, thus maximizing Return of Investment (ROI)

Let us understand this with an example. A real estate firm may get many leads, but majority of them are just browsing instead of being a serious customer. Professionals of a lead generation company can use retargeting ads for discovering prospects with strong buyer intent, like those searching for specific property types.  

Lack of in-house expertise

When a company experiences a lack of in-house expertise in lead generation, it is a clear sign that it should hire a lead generation company. In order to develop effective lead generation strategies, your team should have a proper understanding of the marketing trends. If they lack this knowledge and some necessary skills, then it is likely that you are missing out on potential leads. By hiring a lead generation company, you will gain access to a team of experts who have proper knowledge of this field. They remain updated on latest trends and best practices, thus ensuring their campaigns are effective.

Inconsistent results

If your lead generation efforts give inconsistent results or cannot scale to meet the increasing demand, then you are not taking full advantage of your potential. Lead generation companies, on the other hand will use structured processes, automation tools and data driven strategies for delivering consistent results and scale campaigns with the growth of your business. They can find out and test new ways for finding out which is more effective.