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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q54-Q59):

NEW QUESTION # 54
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

A. Suppression ListB. Triggered SendC. Template Based emailsD. Data FilterE. Automation Studio

Answer: C,D,E

NEW QUESTION # 55
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

A. How will Marketing Cloud and the database sync up?B. What will be used as the Subscriber Key?C. What publication lists will be used?D. Will new users have an "Email ID"?E. Will the company need a custom preference center?

Answer: A,B,D

NEW QUESTION # 56
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. Triggered Import - user initiated send (not scheduled)

Answer: A

NEW QUESTION # 57
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.C. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.D. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.

Answer: C

Explanation:
Sometime Create a custom report type is also an option.

NEW QUESTION # 58
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.
What tool should be used to parse and display the response within the email?

A. ApexB. Node.JSC. GTLD. SSJS

Answer: B

NEW QUESTION # 59
......

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