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NEW QUESTION 31
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A. Personalize the email contentB. Limit the email text to 250 wordsC. Use an infographic email templateD. Segment the audience for the email

Answer: A

 

NEW QUESTION 32
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.B. Use a Guided Send to perform a test send to Internal users using subscriber data.C. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

Answer: C

 

NEW QUESTION 33
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.B. Use Automation Studio and Salesforce sends with campaign as an audience.C. Use Automation Studio to prepare personalization data and initiate journey.D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer: A

 

NEW QUESTION 34
Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?

A. UnsubscribedB. Validation ErrorC. Soft BounceD. Hard Bounce

Answer: D

 

NEW QUESTION 35
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