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Salesforce Marketing cloud email specialist Certified Professional salary

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q146-Q151):

NEW QUESTION # 146
Which of the following segmentation tools can be used for both lists and data extensions?

A. Data FiltersB. MeasuresC. Query ActivitiesD. Groups

Answer: A


NEW QUESTION # 147
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)

A. Keep the subject text between 50 and 100 characters long.B. Include information relevant to the message in the subject line.C. Include "RE:", "FWD:", "etc." to get the reader's attention.D. A/? test the effectiveness of different subjects.

Answer: B,D

Explanation:
Explanation/Reference:


NEW QUESTION # 148
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > File Transfer > Import ActivityB. Tracking Extract > Import Activity > Data Extension ExtractC. Tracking Extract > Import Activity > SQL Activity

Answer: A


NEW QUESTION # 149
What are three tactics for subscriber growth? (Select 3)

A. General Email Sign-upB. Email capture via FacebookC. Sign up requests specific to various sections of a websiteD. Online Newsletter

Answer: A,B,C


NEW QUESTION # 150
Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

A. Email AddressB. Data Extension FieldsC. List AttributesD. Order History

Answer: A,C


NEW QUESTION # 151
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