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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q113-Q118):

NEW QUESTION # 113
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

A. MeasureB. Filtered Publication ListC. Filtered Data ExtensionD. Data Filter

Answer: B


NEW QUESTION # 114
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

A. SQL Query ActivityB. Filter ActivityC. File Transfer ActivityD. Group Refresh

Answer: A


NEW QUESTION # 115
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.B. Add all email address fields into the Contact Configuration screen in the correct orderC. Create a new Import to populate subscriber email addresses into All Subscribers.D. Create a new Attribute Group referencing all email address fields in Data Designer.

Answer: B


NEW QUESTION # 116
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

A. Ask for detailed demographic informationB. Use explicit Opt-in for any new web Sign-ups.C. Automatically Opt-in all new customers.D. The customers why they want to receive NTO emailsE. Set Expectation on send frequency and scheduled

Answer: B,D,E


NEW QUESTION # 117
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads
etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand
ensure subscribers are getting the best experience possible.
Choose two answers

A. style or text for when images do not display automaticallyB. let them be completely image basedC. use custom corporate font to match NTObrandD. add background colors that match branding

Answer: C,D


NEW QUESTION # 118
......

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