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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q88-Q93):

NEW QUESTION # 88
To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)

A. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.B. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.C. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.D. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.E. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.

Answer: B,D


NEW QUESTION # 89
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Advertising StudioB. Mobile StudioC. Einstein Engagement ScoringD. Google Analytics 360

Answer: C


NEW QUESTION # 90
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A. Server Side Javascript a single LookupOrderedRows FunctionB. AMPscript a single Lookup FunctionC. Dynamic content via the Dynamic Content WizardD. AMPscript a single LookupOrderedRows Function

Answer: D


NEW QUESTION # 91
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Suppression listB. Triggered SendC. Automation StudioD. Data FilterE. Template-based emails

Answer: C,D,E


NEW QUESTION # 92
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email SpecialistsC. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Answer: B


NEW QUESTION # 93
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