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Download Facebook Certified media buying professional Exam Dumps
NEW QUESTION 35
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
Answer: A,B,C,E
Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
NEW QUESTION 36
You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.
Answer: C
Explanation:
Explanation
There are 14 standard app events you can use on Facebook SDK mobile app.
For this particular mobile app, these are the four events you want to utilize in order to track your client's requests:
1. App Launched: When users open the mobile app.2. Added Payment Info: When users add a credit card.3.
Purchased: When users send to print their images.4. Completed Tutorial: When users watch the video explaining how the app works.
Below is a list of the 14 related app events:
* Achieved level
* App launched
* Added payment info
* Added to cart
* Added to wishlist
* Completed registration
* Completed tutorial
* Initiated checkout
* Purchased
* Rated
* Searched
* Spent credits
* Unlocked achievement
* Viewed content
All of these events allow you to understand better how people are interacting with your mobile app, measure the performance of your Facebook mobile ads, and reach certain people who use your app by creating custom audiences.
NEW QUESTION 37
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
Answer: B
Explanation:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.
NEW QUESTION 38
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
Answer: A,B
Explanation:
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.
NEW QUESTION 39
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